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MBA Brand Marketing Intern, Summer 2018
RI - Pawtucket
Internships and Co-Ops
MBA Summer Associate, Brand Marketing, Summer 2018:
Interested in working on some of the hottest entertainment properties in the toy industry? Hasbro is fast-moving and innovative global play and entertainment company where our employees have the freedom to think big, lead bravely and achieve success. At Hasbro, we don’t just build global brands through play and entertainment — we create wonder for children and families. It’s the diversity of our people and their ideas that inspires everything we do, from innovating amazing products to the commitment to giving back to our communities. Join Hasbro, and help us create the best play experience and leave the world better than we found it.
Summer Associates/Interns are assigned to a Brand Team to assist with the implementation of marketing strategies and product development goals of assigned brand or region. You will provide overall assistance with market research, consumer insights, content creation, product development and contribute to projects that set the strategic direction of the brand. In the past, Summer Associates/Interns have focused on many of the following:
Partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development
Assist with the development of go-to-market strategy including social
Provide monthly NPD/industry analysis of key categories
Involvement in primary consumer insight research projects
Develop brand and product positioning statements
Review account specific merchandising/promotional initiatives; evaluation of all advertising campaigns
Track and analyze global POS from top markets on a weekly basis and make recommendations for business growth
Review account specific merchandising/promotional initiatives
Education and Experience Requirements:
Active enrollment in a full time MBA program with a minimum 3.0 cumulative GPA. Anticipated graduation date in 2019
1 - 3 years of work experience with a proven track record of success
Experience in marketing in a digital/social world
Proficiency with Excel, Word and PowerPoint required
Ability to learn and master internal software computer programs and/or systems
Creative thinker with an eye for detail
Passion for play and entertainment, current and future trends and consumer thinking and behavior
Well developed, verbal, written and presentation skills
Strong creative and financial acumen with strategic based judgment
We are proud to offer our Interns exposure and a commitment to developing their capability through:
- Group Project: Work with other Summer Associates/Interns on blue sky initiatives. For example, former interns have explored how to integrate cutting edge technology into classic brands and presented to Hasbro’s Senior Leadership and teams
- Supportive and growth-oriented culture
- Senior Management mentorship
At the end of your internship, you will be considered for a full time offer to join our Marketing Rotation Program in 2019. Should you join the Rotation Program, you will spend 18 months working in various departments across our Brand Blueprint; including Digital, Brand, Consumer and Regional Marketing as an Associate Brand Manager.
Final Round Interviews will be conducted in January 2018. Internship is offered June - August 2018 (12 weeks)
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).